The popular social media platform that emphasizes brevity, Twitter, is a great tool to increase traffic to your website or blog. With 310 million monthly active users and nearly 30% of US social media users active on it, Twitter has undoubtedly become a strong medium to market from.
However, there are 6,000 tweets sent out every second and 500 million tweets sent each day, making it challenging for your tweets to stand out from the crowd. However, with some patience and little practice, your tweets can be noticed, retweeted and thus increase your sales. Here are some of the tried and tested ways of going about it:
- Be short
Tweets are short. Thus, it might be tough to express your thoughts accurately while using all of the 140 characters that each tweet allows you. So, making your tweet even shorter seems like an insurmountable challenge.
But it is not as big an obstacle as you may think. In fact, you are likely to get 17% more engagement if your tweet has less than 100 characters. This is because if you leave space for some more characters in your tweet, it is more likely to be re-tweeted since the person retweeting it can add his own comment to it.
Hence, a short tweet with your link to the blog and a creative title to invoke interest can drive traffic to your blog effectively.
- Be provocative
Be provocative, be scandalous, be controversial, be thought provoking, because it sells. You do not need to tweet the title of your blog, instead, write something else related to it that piques a reader’s curiosity.
One really good example we stumbled across was Copyblogger’s Brian Clark. He used less than 55 characters for six words that called to action. His words were deliberately vague but also interesting enough to urge people to act on the call to action he had created:
The actual topic of his article? “3 Modern Marketing Mistakes and How to Fix Them”. But his artful vagueness made a relatively mundane topic interesting and made readers eager to know more.
Though not every blog post can have such a creative tweet, try taking a blog post you wrote and tweet at least 5 variations of it, each with 10 words or less. See what works best for you.
- Use hashtags
A lot of the power of Twitter lies in hashtags. As research has it, engagement increases by 21% when tweets include up to two hashtags, but decreases by 17% when more than two hashtags are included.
Hashtags drive traffic to your blog because they connect with Twitter users beyond your followers.
You could always create your own hashtags that are theme specific or you could use popular hashtags relating to topics about your blog. This way, your tweets can be noticed by users who are searching for the topics you have written about.
- Tweet multiple times
If you post the same update repeatedly on most social media platforms, it will most likely annoy your audience as the posts will provide little additional value. However, updates are easier to miss on Twitter and your loyal fan base may genuinely be disappointed when they miss out on your posts.
Therefore, tweet the same link several times but in different ways; for example, your first tweet can have the link, photo and headline of the article. The next tweet can highlight a quote or statistic mentioned in it. Tweet it again with a question that creates curiosity accompanied with a different photo.
For maximum affect and visibility, tweet your latest blog post at different times of the day. In fact, you could consider using a twitter scheduling tool to schedule your tweets throughout the day or week.
- Use images
Though Twitter is usually used to drive traffic to you blog, the emerging trend now is to use Twitter to read content directly. You can make this trend work for you by repurposing the content of your blog to a format that fits Twitter and linking it back to the original source.
Source: Social Media Examiner
You can do this by using the power of visuals in the form of images or a short video. Adding images to your feed attracts more attention but you do not need to restrict yourself to one tweet with an image promoting your blog post. You could rephrase your title in different ways and tweet it with a different image or you could take quotes from your blog and turn them into graphic quotes.
You can also upload 140 seconds (2 minutes and 20 seconds) worth of native video on Twitter. Moreover, you could promote your blog by taking a casual shot of yourself explaining how cool your article is and post it in seconds. This works kind of like Snapchat and entices the audience to a great extent.
- Use your bio to promote your content
This strategy might seem to be a bit out of the box, but bear with us. On Twitter, when you appear in the Who to follow side bar or pop up in someone else’s stream, only your name and profile photo appears, with possibly a tweet.
If a reader wants to know more, your Twitter profile has to be clicked on and the eye is naturally drawn to the visual which is usually your header photo located at the top of your profile. Mostly, people list information about themselves in their Twitter bio with a link of their blog’s home page or website in the website field.
However, you can use the website field to link your popular content or the blog post you want to promote. If you want to be even more radical, include a specific call to action with a short link to your blog article in your bio.
Remember if you choose to do this, then you need to update your bio regularly with your latest content.
- Time your tweets
Timing is everything; whether it is ensuring customer satisfaction through timely service, such as the time it takes for the waiter to deliver your order, or whether it is posting your content to reach a wide audience on Twitter, it all boils down to the right time.
Tweeting at the right time is essential for garnering maximum traffic for your blog. If you are tweeting while your followers are offline, they will miss your tweets and your amazing content will go to waste.
For example, if your followers are mostly college students, don’t tweet early in the day as that will be their class times. Alternatively, if your followers tend to be those away from their computers or mobiles during work hours such as doctors or hair dressers, then tweet during lunch breaks and after office hours. If your fans tend to catch up with your posts while commuting, then the best time for you will be during the rush hour.
Experiment at different times to see what time suits your audience the most.
- Don’t spam
This one is a no brainer. Don’t spam because if you do, you will not only lose followers but it will also go against Twitter spamming rules.
It seems convenient to keep on tweeting the same content over and over again to increase visibility, but you will add no value to your user’s experience and lose credibility in the eyes of your fans. What’s more, instead of driving traffic to your website, you will end up losing readers.
Marketing on Twitter and driving traffic is not really an art. With some practice, a little research, a touch of common sense and a bit of trial and error, you can go a long way with growing your business by promoting it on Twitter.
Short, interesting posts accompanied by visuals, tweeted frequently at appropriate times but with different headings and visuals coupled with popular hashtags should enable you to successfully drive traffic to your blog.