Hashtags have managed to carve a niche of their own in the popular social media culture. They found their roots on twitter and soon spread to Facebook, Google+, Instagram etc. Owing to its popularity and astronomical usage, the word hashtag found its way into the Oxford dictionary in 2010 and later on in the Scrabble dictionary in 2014.
However, while everyone is jumping on this bandwagon, the exact intent of this tool is often ignored. A post with hashtags allow it to become a part of a wide array of other relevant posts all within the same category, topic or industry. This makes it easier for everyone to distinguish their required content from a multitude of daily uploads. A hashtag for a common theme or event also helps in gathering all the related content in a single stream for your perusal and promotes interactions between like-minded social media enthusiasts.
Hashtags are an important tool for social media bloggers and businesses as its correct use can help them access the targeted audience and market their content to a wider demographic. The use of precise terms as hashtags is becoming exceedingly crucial to attract the right audience. For e.g. if your post or product is related to a specific age bracket in children, add #newborns #toddlers or #preschoolers to your post instead of general terms like #babies or #children.
If you still aren’t convinced,, here’s what Steve Cooper had to say in his article on Forbes.com:
“When individuals used a hashtag within their tweet, engagement can increase as much as 100%; brands could get an increase of 50%. The reason for this is because a hashtag immediately expands the reach of your tweet beyond just those who follow you, to reach anyone interested in that hashtag phrase or keyword.”
He also adds that “as ridiculous as hashtags might seem to marketing veterans who remember a time before Twitter and Facebook, the younger generation and potential customers/clients don’t. To them, using hashtags is as natural and common as typing their query into the search box.”
Big brands create their own hashtags for their clever and well-thought out marketing strategies while others ride on the success of the trending ones to extend their content’s reach. For a prominent social media presence, you need to familiarize yourself with the most popular hashtags relevant to your genre of work. In this article, we acquaint you with the top 10 must-use hashtags for fashionistas.
This one is pretty obvious. It chronicles a majority of the posts related to fashion but isn’t restricted to posts on Instagram only. The hashtag can be used on other social media sites as well, to escort the audience to a fashion related Instagram post. It highlights posts brimming with classic sartorial sense, flawless makeup looks, sleek hairdos and chic accessories. It is the most used hashtag with more than 65 million posts under its helm since it encompasses all aspects of the fashion niche on Instragram. Hence as a fashion blogger #instafashion should be a compulsory part of your post’s caption.
This one is mainly used for instances when you have styled yourself. While it may be an everyday commodity for us, style conscious people practice meticulous care when picking out the perfect outfit for themselves. This hashtag is often added to the caption when individual ordinary items are combined to create a ‘wow’ look or a simple outfit is perfectly accessorized to raise its style quotient.
Most fashion bloggers find fame by filing their timelines with stylish ensembles that define their own personal style. Some prefer fun, laid back, easy such as Rita Saraqi of Fishnets and Rainbows, while others prefer to rock the minimalistic vintage look.
- #fblogger or #fashionblogger
Fashion blogging is a thriving industry of the current age where several hundred fashion enthusiasts record their everyday looks and best buys on various digital platforms. Moreover, the crème de la crème of the fashion bloggers pack manages to cinch in multimillion-dollar campaigns with top fashion brands elevating the allure of this profession.
The fashion bloggers garner an astronomical number of followers through their contemporary sense of style and are more relatable to the general populace, as compared to runway models and celebrities. For this very reason, haute couture and high street brands alike, seek out the most followed fashion bloggers with a style sense close to their own to promote their products.
Therefore, if you are an aspiring fashion blogger, the use of this hashtag will help promote your site and position you out there amongst the top fashion bloggers of the season. However, the mere use of a hashtag does not guarantee you stardom; you have to work hard for success. Click here for some tips to help you get started.
This hashtag stemmed from the eccentric outfit choices of the models and media personnel of the fashion world. They view the streets as their own personal catwalk and often step out in the most ludicrous pieces, and yet somehow still manage to pull off the looks. Street style does not follow any particular fashion trend but is highlighted as an individual’s arbitrary preference which eventually percolates into the latest trends.
The Kardashians/Jenners are trailblazers of trendsetting. Kim Kardashian has recently been seen sporting a fanny pack on multiple occasions and somehow managed to turn it into an “inspired yet approachable look” as reported in Vogue.
In the age of daisy dukes, millennials’ current favorite Bella Hadid stepped out in long denim shorts and everyone immediately embraced this much shorter version of the denim cutoffs.
- #lotd or #ootd
Lotd or ootd is a common abbreviation which translates to ‘look of the day’ or ‘outfit of the day’. As the name suggests, this hashtag is used to identify the person’s selected attire of the day. The picture can be a full length shot of the entire look or a gridded photo layout to highlight every aspect of the outfit from various angles for a more comprehensive look. These hashtags are another variant of WIWT i.e. what I wore today.
Your look of the day can be understated yet stylish or it can be a full on glam look, it can be a selfie snapped from your phone or a high-resolution capture from a DSLR. The basic purpose is to keep your followers sufficiently engaged with regular posts.
Mom style does not necessarily have to mean baggy jeans, old tees and a top bun. #momstyle dictates fashion that is age-appropriate and best described as “casual chic”. The millennial moms are pushing the boundaries of fashion and experimenting with their “running errands” look.
The staples of a classic mom style are long cardigans in solid pastel hues, printed shrugs, statement making yet comfortable pieces of footwear, layered with scarves and a trendy satchel to carry all the knick-knacks. Delicate pieces of jewelry add charm to the overall look. The general idea is to make the tights and tee combo look more stylish and polished without overdoing it.
This hashtag hosts all things related to fashion. It is almost the same as #instafashion except that it can be added to captions of any social media forum.
It is one of the most popular fashion hashtags used in almost 13 million posts, therefore it is obligatory to use it. #fashiondiaries can also be used to categorize your outfits into an online look book which compiles the various ensembles of an individual model updated regularly over a certain period of time.
Recently, the term “goals” has seen an unprecedented rise in popularity on social media. Hashtags like #relationshipgoals and #bffgoals referring to exemplary relations between a couple and two friends respectively are quite common.
Similarly, #outfitgoals is another term that is gaining traction with every passing day. It refers to an ensemble that inspires you enough to recreate the look. It is often used for looks that seem to be effortlessly put together, making them more approachable and reproducible.
On the other hand, it could be you giving out inspirational vibes with a well-preened outfit that is sure to grab eyeballs. Either way, a quick search of #outfitgoals on any social media platform relays thousands of original, captivating wardrobe choices perfect for any occasion.
Who doesn’t appreciate a curvaceous figure? Problem is, styling such shapes can be a bit tricky. If you have some curves and know how to flaunt them with appreciative, figure enhancing dressing, you are sure to make a mark on the social media, like Chantè of Everything Curvy and Chic who is followed by 207k followers.
If you are on the other end of the screen and on the plus side, #curvystyle can provide you with inspiration and guidance on how to best highlight your figure.
Another, instagram handle #curvasdeluxo chronicles the ultimate style guide for plus size women that are at times subtle but mostly daring and inspirational. She takes bold fashion risks that mostly pay off splendidly due to the ingenious combination of solid and printed separates and clever use of accessories.
This is an interesting hashtag! Most fashion bloggers style themselves with the sole purpose of archiving their look on social media, mainly Instagram. #realoutfitgram refers to those looks that aren’t put together consciously but still turn out great and click-worthy. It may not be easy for us mere mortals to understand this phenomenon but when you are a fashionista and have a wardrobe filled with elegant pieces and so dressing up en vogue becomes second nature.
To master the art of hashtag usage, you need to understand their basic purpose in relevance to each social media platform. In pictures and video sharing platforms, hashtags serve the descriptive purpose whereas on Twitter, hashtags are used to engage specific audiences or focus on the topic of the tweet.
Furthermore, you might get carried away when hastagging a post and trying to make it accessible to a larger audience, but the downside of this practice is that you will attract spammers and people who may use your posts for self-marketing, diluting your comments section.
According to research, tweets accompanied by hashtags generated twice the engagements as compared to a tweet without hashtags. But the same research points out that the post engagements decrease by 17% if the tweets use more than two hashtags. The same stats are relevant for Facebook posts as well.
In retrospect, Instagrammers swear by the direct correlation between hashtags and post engagements. This is true to some extent, but after around ten hashtags, the engagements tend to decline. Moreover, too many hashtags can have a negative impact on your brand’s credibility as the practice can come across as an attention-seeking tactic and your lack of regard to the original contents of the post.
Therefore, select your hashtags strategically and after a thorough research to discover the most engaging ones. Experiment with the combinations of high-volume, mid-range and low volume hashtags and determine a prolific mix of generic and brand-specific keywords that reach out to a larger demographic.
Finally, here is a list of 5 tools that will help you evaluate the average performance and subsequent engagement of each hashtag so that you can plan your future course of action on the hashtag front.