Your life revolves around social media and you probably spend most of your time flicking through your newsfeed, posting status updates, or making a Snapstory. Although, tweeter is also a part of your content marketing strategy, but it may not have a role as big as that of Facebook, Instagram or Snapchat.
The main reason for that may be that many people find Twitter slightly more complicated to use than other forms of social media and when you post on Twitter, you must ensure that you Tweet something meaningful and interesting as it is a public forum.
According to a study by Mediakix, people spend more than five years of their lives on social media – a huge amount of time! In five years time, people can also accomplish many other things like fly to the moon and back 32 times or climb Mount Everest 32 times, yet they choose to create a virtual social life! However, that is definitely good news for your blog because now you know exactly where to find your readers.
Twitter is a very popular social media platform that is used to interact with the general public. Twitter is the ideal place to share your views, opinions, – and your blog content, as it is where intellectuals thrive and where people are looking for great reads and new ideas! The best part is that if you share your blog’s content systematically, you can literally make the most out of promoting via Twitter without the need to place advertisements.
Why should you bother doing this? There are plenty of reasons.
Search engines love it
When the world of the internet started back in the 90’s, there was no such thing as sharing, pinning, or tweeting and websites simply existed, waiting for people to come to them ‘unexpectedly’ while searching for something.
Today your website will make a difference to your bottom line only if it comes up in the first three pages of Google search results, beyond which users seldom look. You need to increase the links to your website or blog all over the web to ensure that your website or blog ranks high in the Google search results and the best way to do that is by sharing your blog’s content on social media.
When you use Twitter, you should ideally tweet about one currently relevant article on your blog 3-5 times in a day, using different variations of tweets in order to attract attention. For example, if you are writing an article on this rave new lipstick brand, one of your tweet can be, ‘Give your lips a treat with this fab lipstick!’ You can tweet another version which says ‘Check out what we have in store for your lips!’ If you have more than one relevant article, you can tweet about approximately 2-3 articles a day and continue this process for as long as you want. However, do span out the frequency of your tweets as you do not want to bombard your audience with the same information over and over again. Keep it interesting and consistent and not only will Twitter love you, but search engines will too!
Nothing is free. Well, nearly nothing as social media is free and isn’t the whole world grateful for that! You can chat with your friends, promote your business, snap photographs and create collages, and a thousand other fun activities.
The icing on the cake is that social media provides you with platforms to earn money without charging anything at all (unless you are opting for paid advertising). The basic concept is that you sign up for free, engage as many visitors as possible in the shortest amount of time possible and then start figuring out how to reap rewards.
It sounds simple and it really is. Twitter is free to sign up to, allows you to generate free traffic to your blog, and then you get to reap the rewards as soon as your blog starts doing well. People retweet content that they like and your blog is likely to go places if it is posted on a free public social networking site such as Twitter and if it catches the right eye.
Why not tweet when it’s free and has humongous benefits?
You can repurpose your blog’s content
Grabbing the audience’s attention may seem like a piece of cake but its anything but. For example, while many people like a good read, others are more visual and prefer images or videos. There is absolutely no reason why you should leave people who are not avid readers out and not engage them.
Twitter has plenty of features to help you grab the attention of all of your audience; for example you can change your blog’s content into a video or an image.
How do you do that? You can pick some interesting and impactful quotes from your blog and turn them into graphic quotes. Include your blog’s title and link in the text section and add a graphic quote as an image. That is definitely likely to grasp the attention of your readers and send them clicking, driving a ton of traffic back to your blog.
What else can you do to grab the attention of your readers? The Twitter video feature is a lot like Snapchat and all you have to do is film a short video telling your audience what the blog is about, and urge readers to take a look. Make it short and sweet. Check out how these guys do it!
Establish yourself as an industry guru
Many people feel overwhelmed when they use Twitter and remain silent observers without adding anything meaningful to the conversation. While that may allow you to take in a ton of information, it also means that nobody really knows anything about you. But hey! When you are talking to so many unknown people who are constantly tweeting all day, it certainly pays to show that you have an opinion on something too.
Become a thought leader or an industry leader by tweeting fresh, original, and interesting content that all of your followers love coming to! Sharing blogs on Twitter will not only drive traffic to your blog but will also make you awesomely popular on the social platform. Therefore, if you become an industry thought leader or guru, that only means more success for your blog as people will constantly refer to your articles for information on a particular topic. Tweet away and impress them!
Content means influence
So, you want to connect with influential people and make an impact? All of that can be achieved by sharing super interesting and relevant content on the social media platform and letting others know that you mean business! By that we mean that you have an opinion and can voice it creatively through your blog.
As mentioned before, interesting content results in more followers – and engaged followers – who may retweet a link to your blog and spread the word about your content. That will increase your followers and help you create a very influential presence on Twitter!
This way, you can have access to popular celebrities and other influential people. You can easily connect with your favorite celebrity through a tweet but usually she gets so many that she wont reply to all of them.
However, if you have an strong Twitter presence, chances are that you won’t just get a response , she may even follow you back and become a regular reader of your blog!
For example, a beauty blogger who has gained immense influence can easily get the attention of Alicia Keys, Mel B, or other popular celebrities interested in makeup, giving her blog an automatic five stars!
Content increases your credibility
Okay, so you know a lot about real estate and love to comment on the real estate scenario of the city. You have a blog through which you regularly share your insights and sometimes post your content on Twitter to get a steady flow of traffic.
Useful, but boring.
It does not have to be that way. Sharing relevant and interesting content on Twitter enhances your credibility and prepares you for the big stuff. While it is true that Twitter is not LinkedIn, it is still definitely influential and employers are likely to Google you before they hire you. Hence, having blog content on Twitter is definitely going to push up your rankings.
Moreover, Twitter is used by tons of people and you may come across someone who requires a guest speaker at a conference, a news publication who needs someone to interview, or someone who is looking for a guest blogger. Sharing your content on Twitter may lead you to your next big break if people think that you are headed in the right direction.
Twitter has the right tools
To promote your blog, you need to know the best times to tweet so you can engage your audience fully. Twitter has some tools that allow you to do just that. You can also generate reports to give you insight into when your followers are online and most likely to engage with your tweets.
Apps such as SocialBro, which analyze the timelines of your followers and thereby generate reports to let you know the best time to Tweet, are lifesavers. You can also consider Hootsuite as it will automatically let you know which times your posts are getting the most engagement or you can opt for Tweriod which analyzes the times that your followers are online.
Tweeting at the right times will help you maximize traffic to your blog. Tons of traffic means big earnings!
You will get tons of feedback
Nobody really wants to be silent on Twitter and Twitter is a place where people are often brutally honest. If you share your blog’s latest content on Twitter, you are likely to engage an audience that responds and gives you their opinion, creating quite a stir for your content. If you can engage your audience into Tweeting and retweeting your content, you are pretty much on a roll and will definitely drive curious minds to your blog.
Even if you have to engage in a long debate with one of your followers regarding your blog’s content, do it! The more you talk about it, the more people are likely to click on your link and take a look for themselves! Moreover, sharing your content on Twitter will help you refine your writing skills, and also give you ideas for future content.
When you use Twitter, you will have plenty to learn and plenty to teach as you begin sharing the latest content from your blog on the social media platform. This is a never-ending cycle which will definitely bring you tons of benefit as Twitter is a full-fledged content engine and one of the best platforms for content marketing.
If you follow the do’s and don’ts of the social media platform, create an intelligent and interesting presence, gain organic followers, and share excellent content, you pretty much have the rest made for you!
If you are still thinking whether it is a good idea to share your blog’s content on Twitter, don’t think again and simply go for it as there are more than enough reasons to do so! You have nothing to lose and everything to gain. And while you’re at it, you may just discover something new that you’d like to keep doing resulting in a life-changing opportunity! Best of luck!