Blogging is an effective way to get involved in your niche and spread the word about it. It’s 2017 and content is still the king. 6.7 MM people are publishing blogs on blogging websites and 12 MM write blogs using their social networks. In the midst of this hubbub, driving traffic to your blog posts is not an easy task. If your company uses blogging for business, it is crucial to bring in an audience for those posts.
Bloggers spend a considerable amount of time crafting the perfect blog post. The process includes everything from brainstorming to designing, editing and then publishing a blog. However, work doesn’t end when you click ‘publish’ on a blog post, it only begins from there. If you want people to view your current and former posts, you will have to take some serious steps.
The right traffic:
Before you take any steps, you need to specify what kind of traffic you want for an individual or business blog post. A huge and anonymous viewership is not going to get you what you want. You need the right traffic to read your special blog. It depends solely on what you want people to do once they arrive on your post.
HubSpot reports that 92% companies who blogged multiple times a day, acquired a customer from these posts. Once you have a clear idea of what you want people to do, you can optimize your pages better for targeted traffic.
Here are some simple ways to increase traffic on your blog.
Optimize your content
You need to plan content that generates traffic. Content that is unavoidable. Traffic generation doesn’t begin after publishing a post, it begins when you plan to write a post. The content of your posts needs to be optimized for search engines. Whatever strategy you adopt for marketing your post, it is going to be useless if you don’t optimize posts to rank high in search results. Search engines are the home of all the traffic, yet most blog owners overlook their importance.
Search alone can get your blogposts some customers, press, advertising opportunities and guest posting invitations. If you are using SEO-friendly platforms like WordPress, Drupal or Joomla, the setup is going to be easy as a breeze. You can check out a detailed SEO guide by Moz on optimizing blogposts for SEO. Bad press and spammy comments should not discourage you from making good content. 80% of good writing and 20% of SEO will set a blog on the right track.
Write engaging headlines
David Ogilvy once said, “On average, five times as many people read the headlines as read the body copy.”
We can assume that headings matter the most in the blog post lifecycle. They can often make or break traffic for you. Writing good headlines is both a skill and a result of good writing expertise, but two things are very important. First, your headline should promise to provide something and deliver on that promise. Secondly, your headline should also be a question for the reader that will be answered only when they read more.
BuzzFeed gets most of its traffic from writing headlines which spark curiosity. ‘This is how lipsticks are produced’ or ‘Here is how you can get fit in a month’. These headlines promise to answer questions which many people wonder about in daily life. People are bound to click on these lucrative headlines.
Write evergreen posts
Evergreen posts are a proven strategy for increasing traffic on blogposts. In a case study, Moz defines evergreen posts as “content having a continued and sustained success”. The study shows that evergreen posts have the potential to bring in traffic years after they are published.
There are some things to consider when planning to write a post which stays relevant at all times;
- Don’t write a post on fads.
- Use basic industry principles when forming a blogpost.
- Evergreen does not mean reposting old content.
- Repurpose old content to make it evergreen.
- Keep evergreen posts ready for use whenever you need them.
Neil Patel suggests two ways of writing evergreen posts. First, make sure that there is at least one magazine or publication on the topic you want to write your post on. You can search a term on magazine.com to find out if it has a magazine. Secondly, assess other evergreen posts that gained popularity on the same topic. Most posts are evergreen because they promised something and then delivered that promise to their readers.
One example of an evergreen post is 73 cool ways of writing content for targeted traffic. This post made a specific promise and can be used again and again. Another little tip is to increase the number of lists in the post. It results in higher traffic. Because of sheer numbers, 73 ways of writing content will be more popular than 5 ways of writing content.
Pitch your posts to other bloggers
One of the best ways to let the world know about your blogposts is to pitch it to other bloggers. No other way will be as powerful as another blogger recommending your post to his audience. Word of mouth is taken as more credible than marketing.
Making other bloggers recommend your post is not an easy thing to do, especially when your company or blog doesn’t have an established persona. However, this is not entirely impossible.
- Be relevant: Don’t pitch stories to bloggers who have nothing to do with your blog’s niche. This will only waste time for both of you.
- Pitch your best posts only: Your success rate will be higher if you pitch only the best of your content. Build an audience through those great posts and make those people stay.
- Give your posts an angle: Show other bloggers the benefit of sharing your post. Tell them the relevance of the topic to their blog.
- Keep them brief: Tell the bloggers what they should know about your post in a brief way. If they want details, they can click on the post.
- Be polite and professional: Don’t insist or urge them to share your post. Be professional and polite in your dealing.
Consistency is the key to success here. Good content is very important for a blog. A good strategy will make that content popular. The tips mentioned above will help your blog grow. Head over to Neil Patel’s informative post to view more proven ways of increasing your blog traffic.