When small business persons/authors start an online blog, the question they most frequently ask is “how often should I post on my website?” While many blog owners have a casual schedule with when they want to publish new content, we advise you create and stick to a strict schedule. .
There is, however, no real answer to how often you should blog. Bloggers have different aims depending on the niche they are writing in and their individual abilities to produce content.
Once you have identified the top records for your concept, you will already have a head start on understanding readers’ expectations. It is important to remember that successful blogs have already answered this question so you must use what you learn when researching other websites in your niche to form your own decisions.
The blogging frequency
More is always better. However, is there a bare minimum when it comes to blogging? And perhaps a guideline to follow? Well, yes I’m afraid there is.
Every company is different according to its size, industry and sales strategy and this is one of the main reasons why it is difficult to put a precise number on how often a marketer should post blogs online.
A recent study published by Hubspot reveals that B2B companies receive 3.5 times the amount of traffic by posting 16 plus entries every month. The story is similar for B2C companies that enjoy 4.5 times the amount of traffic from 16 plus monthly updates compared to those that only upload 0-4 posts.
Nonetheless, it is useless to think in just terms of immediate traffic benefits. According to another HubSpot study, 75 percent of their total blog views come from older posts. This proves that relevant content can get equally valuable with time.
The average blog publishing options
Figuring out what interests your readers is one of the most important factors when building an online blogging community. I also think that as a business marketer, growing your website into a more mature media publisher has its perks. Having a specific schedule is one thing that can help you take responsibility for content creation.
Mentioned ahead are some typical posting schedules used by various bloggers who write for a variety of audiences.
Monthly: one post every 30 days
Monthly online publishing is a Stone Age concept. Previously, bloggers were unsure about the time it will take to write a decent post so they simply succumbed to the one write-up-every-30-days idea. An undoubtedly solid rationale, but times have changed.
Blogging monthly can make your website seem sluggish and abandoned. While I do wish updating single articles on a monthly basis still worked, it’s hard to see how it makes sense for most publishers nowadays.
Glen Allsopp, the founder of ViperChill.com and a bona fide authority in his niche, started off with publishing one post every month. Recently he has managed to update at least two on a bi-monthly
schedule to increase viewership.
Weekly: one post every 7 days
Now you’re finally in the blogging game! Publishing weekly posts is the beginning of a successful business strategy. New readers will be able to browse your updates, assimilating regular blog insights along the way.
There is just one small problem. Nowadays, it’s getting harder to get new readers since other blogs in the same niche are updating on a weekly basis too. Everyone publishing weekly together means there are too many company-lookalikes that are competing for the same reader. I for one am not a big fan of fair fights. Start with weekly updates but adopt a better, more striking strategy as soon as you can.
Bob Bly, the legendary copywriter, updates his blog once a week with his typically practical advice for entrepreneurs of all kinds. This directs incredible traffic towards the website and innumerable sign-ups for his email list where he can promote the multifold of product information he has accumulated over the years.
Weekdays: adding updates every alternate day
Publishing daily is, hands-down, the path towards rapid growth. As a single-author publisher you require organization, discipline, creativity, resourcefulness and most of all, unmitigated smartness. Recently, many top blogs have been ramping up their publishing schedule to 7 posts a week or 2 posts a day. Quality content is always in short supply, therefore, write it, curate it, publish it and get bigger faster.
If you think daily updates are not for you, it’s fine. Weekly publishing or even twice-thrice a week will keep you ahead of the rival pack for a little while longer.
Joanna Penn has successfully built a strong blogging community for her readers on The Creative Penn by publishing thrice a week, with many viewers being lured in by the endless stream of attractive content.
The myth of posting only ‘when you have something to say’
On the surface, the notion may seem logical but in actuality it’s nothing more than a party line from the camp fire – a peerless killer of blogs. Many people with amazing stories to share have been discouragingly pulled back by the failure of ‘write only when you have something to say’ delivered to them.
The real problem is that creating content is a means to an end. Some days the words pour in like milk over your favourite cereal. On other days, its hard to write a sentence. But the prize of more readers, authority, money, goes to those who post updates when they least feel like it. It’s just how the blogging game is played.
As I said before, I don’t think there is a right or wrong way to how often you should update your blog in a month. It depends on you, the way that suits your working style best. I do suggest planning out a content schedule and sticking to it, whenever and however you plan to post. If you decide to blog everyday then hold fast and go for it. You will only end up losing valuable viewership if you post every day for a month and abruptly switch to once a week after that.
Similarly if you choose to post a couple of times a week, commit to it. It doesn’t matter what day it is, once your readers come to expect posts at those times, you will be motivated to get your write-ups finished way before the deadline.